Nuggets

Short observations from live pricing work and LinkedIn.

The metric is the lever, not the number

The number on your price list is the least important part of your pricing.

I have watched companies spend months on it. Is it 49 or 59? Wrong fight.

The real lever is the unit you charge by. Pick the wrong unit, and no number saves you.

Here is why. The value metric decides one thing: does your revenue grow with the customer, or against them?